FasterSkier

Tag: John Dyste

  • Craft Releases Performance XC 3.0 Line

    Once again Craft North America is proud to offer an exceptional line of custom nordic ski clothing through our Custom Cross Country product line under the leadership of Custom XC manager and industry veteran John Dyste. “I am excited to build Crafts’ growing Custom program by combining my years of experience with Crafts unparalleled brand quality to bring our new Custom Nordic line to teams, clubs, and schools throughout North America”, says Dyste.

    For 2017, Craft is pleased to be celebrating 40 years of striving to provide the best performance sportswear to athletes worldwide. In addition to being our 40th anniversary, we are proud to be the exclusive race suit and warm-up clothing provider for the U.S. National Nordic Team for the 2018 season including the Winter Olympics in South Korea. Craft has a long history in the Nordic Skiing market, and currently sponsors both the U.S. and Swedish national teams. Through testing and developing its product with some of the worlds top nordic athletes, Craft has developed its new Performance XC 3.0 line, designed for the custom nordic ski apparel market, complimented by an in-line assortment of warmup and training clothing. The entire Custom XC line is an ideal choice for teams, clubs, and schools to ENJOY THE HARD WORK through an ideal combination of comfort, performance, and style.

    Visit Craft and see the new Performance XC 3.0 line at the West Yellowstone Ski Festival beginning November 21st!

    CRAFT- BOOSTING THE SPORT EXPERIENCE SINCE 1977

    Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. WWW.CRAFTSPORTS.US

    To learn more about Craft’s Custom XC Program contact John Dyste: john.dyste@craftsports.us

  • Mt. Borah Launches New Store, Line, Prices

    Mt. Borah; New Store, New Line, New Prices

    (Oct. 12­ press release)

    COON VALLEY, Wis. — Mt. Borah Custom has been busy making significant changes to the company’s 2013 Nordic collection. Starting out with the addition of an online team store, which allows for individual team members to conveniently place orders via the mtborah.com website, the service will offer a great benefit to teams and clubs where members must pay for their own clothing, eliminating the need for a coach or athletic director to collect payments and process the orders.

    “We offer this service completely free of charge,” said John Dyste, Winter Sales Manager, “We take the hassle out of the ordering process, because we know just how busy coaches and AD’s are this time of year.”

    In addition to the new team store, Mt. Borah has made noteworthy improvements to the entire product line. New technical fabrics, such as the Airtek™Grid, a 4-way stretch fabric used for the Pro Warm up pants, and EschlerTM Carbon Eyelet Mesh, an upgrade option in the Pro XC Suit, have enhanced the performance of the garments.

    Other improvements such as an adjustable draw cord waist, flat seam stitching, binding instead of elastics, and pattern advances throughout the collection are adding performance, comfort and function. Finally, Mt. Borah has reduced pricing on the majority of the Nordic product line, cutting prices as much as 20 percent from last season.

    “We have made significant investments into our production equipment, and we are finally realizing the increased efficiencies which allow us to pass the savings to our customers,” said Chris Jackson, company owner.

    Look for Mt. Borah at the upcoming fall coaches association meeting held in Mora at the Vasaloppet Training center on October 27. The entire 2013 Nordic line will be on display with company representatives available to answer any custom team order questions.

     

    For more information, please visit www.mtborah.com OR call 800-354-2825, M-F CST.

     

    About Mt. Borah

    In business since 1997, Mt. Borah has grown to become the premier manufacturer of high quality custom sublimated active apparel; including cycling, Nordic, alpine, triathlon, running and corporate. All of Mt. Borah’s custom products are precision made at the company’s headquarters in Coon Valley, Wisconsin, where the latest technological advancements in apparel production are utilized.

  • Dyste to Represent Mt. Borah Cycling in MN

    Mt. Borah has hired John Dyste to represent the company’s fast growing custom cycling line in the state of Minnesota. Dyste has been with Mt. Borah for the past two years, acting as winter sports sales manager. Under Dyste’s management, Mt. Borah has quickly become the leading custom uniform supplier to high school Nordic and Alpine programs across the continental US, Alaska and Canada.

    “With John being based out of the Twin Cities market place, and his extensive knowledge of the cycling market, it only made sense that we would eventually leverage his expertise to include our custom cycling line. Our involvement with the newly formed Minnesota NICA (high school mountain bike racing league) has proved to us that there is a tremendous cross over between ski and cycling programs and we plan to take full advantage of this unique opportunity,” said Chris Jackson company owner.

    “I have really enjoyed the challenge of growing Mt. Borah’s Nordic line; it is so rewarding to be involved with the company during these exciting times. With all the benefits Mt. Borah has to offer, including complete control of their entire Made in USA production line, I have no doubt we will quickly increase our cycling market share within the Minnesota market,” said John Dyste.

    No stranger to the cycling market, Dyste comes to Mt. Borah’s cycling division with many years of cycling industry experience, recently importing the Basso brand of Italian bicycles. John will be making his official entry into the cycling industry next week, representing Mt. Borah at the MN NICA kick off summit held at Quality Bicycle Products in Bloomington, MN. For more information about Mt. Borah, please contact the company at 800-354-2825, M-F 9-5 CST. Or, to reach John directly, email to johnd@mtborahllc.com or 612-743-7477.

     

    About Mt. Borah-www.mtborah.com

    In business since 1997, Mt. Borah has grown to become the premier manufacturer of high quality custom sublimated active apparel; including cycling, nordic, alpine, triathlon, running and corporate. All of Mt. Borah’s custom products are precision made at the company’s headquarters in Coon Valley, Wisconsin, where the latest technological advancements in apparel production are utilized and Mt. Borah maintains complete control of the manufacturing process.

  • Mt. Borah Launches Nordic Design Center, Focuses On Own Brand

    Coon Valley, WI – Mt. Borah Custom Nordic has recently completed the development of the companies new online design center. Customers can now choose a base xc suit design of their choice, customize the colors, add text, upload logos and share their creation with others via several social media outlets or email. “Many of our Nordic clients are very busy and don’t necessarily have extra time to sit down and create a custom Nordic suit from scratch”, said Chris Jackson, company owner. “The new design center makes it incredibly fast and easy for a client to develop a design they like, we will then complete the process by putting it all together for the clients final approval”, added Jackson. The development of the new website has taken close to a year to complete and all of the work has been done internally and with the assistance of a local web design firm. In addition to the custom Nordic design center, the site will also offer a similar platform for cycling, alpine skiing, running, triathlon and team sports.

    While Mt. Borah has placed a large emphasis on the new custom design center, it should be noted that the company will produce any custom design a client can dream up. Mt. Borah offers a complete line of quality Nordic apparel, delivers custom orders in 5-weeks and has absolutely no minimums on re-orders. All of Mt. Borah’s products are hand crafted in the companies Wisconsin, USA factory. The 2010/2011 Nordic season marks Mt. Borah’s first season manufacturing exclusively under the Mt. Borah Custom Nordic label and the company will no longer be producing for any other competing brands. Mt. Borah will continue to offer the same quality garments and services it has provided over the past 7 years and clients can expect re-orders to be exact duplicates of what they have received in the past. Mt. Borah has hired John Dyste as the companies winter sports sales manager, John can be reached at johnd@mtborahllc.com OR 612-743-7477.

    For more information, visit www.mtborah.com

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    About Mt. Borah

    Located in scenic Coon Valley, WI. Mt. Borah was founded over ten years ago and has grown to become one of the premier designers and manufacturers of both high quality custom cycling apparel and active, outdoor apparel under the Mt. Borah brand. The company was named to the Inc.5000 list of America’s fastest growing small companies. All products are manufactured in the United States to the highest standards of quality and eco-consciousness and sales have grown from 300 pairs of a single cycling short to thousands of highly sought-after products across custom, Mt. Borah and pro skiing lines. Named after the highest mountain in Idaho, Mt. Borah is a proud member of One Percent for the Planet, the global eco initiative dedicated to protecting the