From the FasterSkier archive — posts syndicated from athletes’ and coaches’ own blogs between 2004 and 2012, kept online as published. Current coverage is at fasterskier.com.
Seventeen-year-old Chi Chunxue (c) celebrates her qualifying win on Wednesday in the women’s 10 k freestyle, which advanced her along with the top 10 to the remaining distance races at 2015 FIS Nordic World Ski Championships in Falun, Sweden. Bosnia and Herzegovina’s Tanja Karisk (l) placed second (+49.3) and Australia’s Casey Wright was third (+1:07.5).
By Colin Abbott
FasterSkier’s coverage of the 2015 FIS Nordic World Ski Championships in Falun, Sweden, is brought to you by the generous support of L.L. Bean, now featuring a complete line of Kikkan Randall training wear.
FALUN, Sweden — The buzz is building at the 2015 FIS Nordic World Ski Championships with the completion of the first races in Falun. Wednesday saw the individual-start distance qualification races take place with 45 women and 69 men and women skiing 5 kilometers and 10 k, respectively.
These initial races did not crown world champions, but they have another purpose that is just as important to the athletes racing. These races offer the opportunity for skiers that have not in the past year made the minimum International Ski Federation (FIS) point standard for men (90 points) and women (120 points). The top-10 men and women in these races qualify for the remaining distance races at World Championships (the skiathlon, individual start and mass start).
Athletes selected with these races are part of a nations quota of starts. Most countries with a regular presence on the World Cup have athletes with low FIS points and select teams long before the start of the World Championships. This leads to lesser-known ski nations concentrating on these races as an opportunity for athletes to qualify and participate in World Championships.
Mark Rajak (19) racing for Trinidad and Tobago in Wednesday’s 10 k freestyle individual start qualification race on the first day of 2015 World Championships in Falun, Sweden.
After the races on Wednesday, FasterSkier caught up with skiers hailing from countries where many citizens will never see snow. Trinidad and Tobago, Iran, Australia, and Brazil offered us a glimpse into the role of skiing in their nations.
The Australian ski program has grown into a World Championships team that includes 11 athletes and six support staff. Central to their success as a nation is a development program termed the “Victorian squad” — an inclusive, tiered learn-to-ski program focused on teaching children how to ski and supporting athletes who want to race. Those young racers have athletes such as Callum Watson and PK Kovacs to look up to now which, according to 22-year-old skier Mark Pollock, is key to motivating and developing high-performance skiers.
At a certain point, the lack of snow makes it difficult to progress as an athlete in Australia. Their best skiers are seeking out options to continue skiing in other places. Last summer, Pollock trained with the Bridger Ski Foundation in Bozeman, Mont., while his teammate Jessica Yeaton trained with Alaska Pacific University in Anchorage, Alaska. These training initiatives taken by Australian athletes have allowed them to improve their depth and competitiveness internationally, with Yeaton qualifying for the nation’s full-fledged World Championships team outright.
Fabrizio Bourguignon racing for Brazil in Wednesday’s 10 k freestyle individual start qualification race on the first day of 2015 World Championships in Falun, Sweden.
Brazil was represented by three national team members on Wednesday: one woman, Mirlene Picin, and two men. Leandro Lutz, 33, and Fabrizio Bourguignon, 38, have both been skiing for a number of years. Like Yeaton and Pollock, Lutz decided that in order to optimize his training, an on-snow location was necessary for part of the year. Lutz chose to spend the first half of this winter in Denver, Colo., to train on snow in order to prep for three months of racing in Europe. And like Australia, Brazil is experiencing a growth in the popularity in skiing. According to Lutz, there are seven Brazilian junior racers currently in Europe — three racing the IBU Youth/Junior World Championships in Belarus and the remainder racing FIS junior races in Scandinavia.
Racing the sprint on Thursday is another Brazilian, Leandro Rubella. Two years ago, Rubella started a social project in Sao Paulo to help children from impoverished families escape violence and poverty and establish the skills needed to live a good life. This project took the unlikely form of a learn-to-rollerski program. A key message of this initiative is that “anything is possible.” The hope is that a citizen from a country with no snow can make it to the Nordic World Championships, a child born into poor circumstances will see that it is possible to overcome the most difficult challenges.
The birth of a similar program may soon occur in another tropical country, Trinidad and Tobago. Mark Rajack, 33, toed the start line Wednesday afternoon in Falun to compete for the Caribbean island nation in his first international race. Even though Rajack, who has lived in Ottawa, Ontario, since a young age, has only been skiing for two years, he sees the potential for skiing to bring positive changes to his native country.
Rajack sees benefits similar to those envisioned by Rubella in Brazil. In addition to teaching important life skills, Rajack sees a rollerski program as a way to teach citizens a skill that would allow immigrants from Trinidad and Tobago to easily integrate with societies in the Northern Hemisphere, should they choose to leave their country. This vision originated with the positive experience Rajack has had with the ski community in Ottawa.
Seyed Sattar Seyd of Iran (l) with his coach after the men’s 10 k freestyle individual start qualification race on the first day of 2015 World Championships in Falun, Sweden. He placed eighth to qualify for the remaining distance races at the championships.
Seyed Sattar Seyd posted one of the best Iranian cross-country skiing results ever on Wednesday after finishing eighth in the men’s qualifying race. Seyed, 27, is an experienced racer, having competed in both the 2010 and 2014 Winter Olympics.
Iran now has a FIS-homologated race site at Knoor, approximately 60 k outside its capital of Tehran. Much of the training done by Iranian athletes happens within the borders of Iran and it appears that the current government will assist in keeping it that way. The addition of a biathlon range is planned for the Knoor facility in the near future and the Iranian contingent here in Falun sees a bright future for the sport.
Below are the top-10 competitors that qualified for the remaining distance races at 2015 World Championships. Those who did not qualify have the opportunity to race Thursday’s 1.4-kilometer classic sprint qualifier.
OFFICIAL RESULTS
Women’s 5 k freestyle
1. CHI Chunxue 1998 CHN 13:33.8
2. KARISIK Tanja 1991 BIH +49.3
3. WRIGHT Casey 1994 AUS +1:07.5
4. TRNKA Anna 1994 AUS +1:07.8
5. MUIZHNIECE Anda 1991 LAT +1:09.7
6. PASHKOVSKA Inga 1992 LAT +1:37.3
7. PAPP Ildiko 1982 HUN +1:39.1
8. KIROSKA Rosana 1991 MKD +1:44.9
9. KLAUZA Laima 1969 LAT +1:47.0
10. GALSTYAN Katya 1993 ARM +1:49.2
About the Author: Colin Abbott hails from the Yukon Territory where he learned to ski and race from a young age. Years later his life mostly revolves around skiing. At the moment, Colin is racing for the Yukon Elite Squad and the Carleton Ravens university team. He sits on the board of directors for Cross Country Canada and is involved in the education and womens committees there. He has also started writing ski-related articles for XCOttawa and FasterSkier and for the next week is supporting the Trinidad and Tobago team at FIS Nordic World Ski Championships.
The newly appointed CXC Team Head Coach Andy Keller (r) works on strength with postgrad Scott Harrison outside a barn near Cable, Wis. (Photo: CXC Skiing/Facebook)
Three years ago, Andy Keller was a college kid looking for an internship toward his exercise-science degree at Michigan Tech. He knew a girl, who knew Jason Cork, and he used the connection to land an apprenticeship at the Central Cross Country (CXC) Ski Association in Cable, Wis.
At the time, Cork was heading up the CXC Team, which executive director Yuriy Gusev established in 2006 to support promising skiers striving for top national and international performances. Keller, who grew up just outside Minneapolis in Chanhassen, Minn., became Cork’s intern assistant.
Andy Keller started as an intern, then an assistant, and finally a junior coach before being promoted to CXC Team head coach this month, following the departure of Bill Pierce. (Photo: CXCnewsfeed.wordpress.com)
Months later, before Keller began his senior year, Gusev offered him a job.
“I said, ‘I kind of want a degree so I’ll talk to you in a little less than a year,’ ” Keller reflected on the phone last week.
He skied for four seasons at Michigan and graduated in 2012, then asking Gusev if there was still a spot for him. There was, though Keller’s job title and responsibilities changed three times before he officially got started, he said.
First, he was hired as sport-development manager, tasked with connecting CXC to youth clubs and high-school programs in the Midwest. Then, CXC’s assistant coach Gus Kaeding left to head the Stratton Mountain School (SMS) elite team in Vermont. Cook needed an assistant, and CXC’s board decided Keller would be it.
“Then there was a little bit of [difference] with coaching styles and athletes on the team, so Bill [Pierce] got brought on to work alongside Igor [and] I took more of a dedicated role to the junior program,” Keller said of last season. “This year started off the same way … I was focused more on the junior program.”
For the next several months, Badamshin oversaw the program and Pierce worked as the elite head coach. In late January, Badamshin died unexpectedly of a heart attack while skiing the Birkie trail between Cable and Hayward, Wis. He was 47, and his passing left CXC and the surrounding community stunned.
“A guy that works his ass off and is willing to do anything for his program … his passion truly lied with working with athletes,” Keller reflected. “[I] was just trying to carry on his legacy — inspiring kids to ski and getting them excited to be out there. If there’s one thing he was good at, it was definitely that, and also carrying on his work ethic. The guy wouldn’t complain. He’d be out there skiing 50 k and waxing…
“There was definitely big shoes to fill when he passed away,” CXC Team’s new head coach continued. “As I’ve come through, I’ve been working under a ton of coaches; my philosophy is I can always learn something. When I was interning under Jason and Gus that was what I loved to do — learning and listen.”
“There was definitely big shoes to fill when [Badamshin] passed away. … As I’ve come through, I’ve been working under a ton of coaches; my philosophy is I can always learn something.” — Andy Keller, CXC Team Head Coach as of September 2014
Keller Becomes Head Coach
That’s right, Keller, in his third season as a CXC coach, was recently promoted to head of its elite team following Pierce’s decision to accept a job in Colorado (he’s becoming nordic director of the Snow Mountain Ranch YMCA near Winter Park this fall) earlier this month.
But “elite” is a term Gusev and several other U.S. nordic directors like to stay away from: it’s about development and helping athletes reach their higher-competition goals. The CXC Team became Team Vertical Limit in 2009 as part of a sponsorship deal, and a year later it had 18 athletes, including a couple Olympians (Garrott Kuzzy and Caitlin Compton — now Caitlin Gregg).
The New: 2014/2015 CXC Team
CXC Team:
Cory Ellertson
Bjorn Batdorf
Bill Bowler
Chris Pappathopoulos
Hilary Patzer
Andrew Brown
Scott Johanik
Natalia Naryshkina (lives in Russia, plans to compete in western SuperTours and U.S. nationals)
Postgrads: (living in Cable this fall/winter)
Scott Harrison
Sam Boardman
College Summer Residency Group:
Nichole Bathe (University of Alaska Fairbanks)
Nicolette Reker (now at Winona State University, competing for CXC Team)
Tom Bye (Postgrad last year, now at Michigan Tech)
Thomas Kendrick (Michigan Tech)
Will Frielinghaus (St. Lawrence University)
Seth Mares (Gogebic Community College, plans to transfer to Michigan Tech)
International Training Partner:
Leandro Lutz (living in Cable this fall, plans to travel to Europe for international races in an attempt to qualify for World Championships; may stay in Cable and race U.S. circuit)
The CXC Team currently has eight members, most of which will be focused on top-10 results in Midwest marathons to attract sponsors. In addition, Keller is overseeing two postgrads, about 10 juniors and an international guest skier.
“All the coaches agreed, the team needs to get back to the roots of developing athletes,” Gusev explained on the phone. “You would have never called our team the CXC Elite Team, it just came later when this word became very popular.
“We always see our team as a development tool for that higher step,” he added. “We don’t see this team as full of stars, but we want to have a team open to athletes of that level. If it can help them great … It’s just like having a child: at some point you need to let them go and see if they can stand on their feet.”
Considering that, Gusev is encouraged by the direction his program is headed, especially with a homegrown coach at the helm.
“It’s exciting to see somebody who went through the original pipeline and became a coach,” he said. “And that’s a goal from the time he applied from an internship.”
Still, the last few weeks — and months — have been busy at CXC, to say the least. Following Badamshin’s passing, Gusev said the organization interviewed a couple people to hire in his absence, but ultimately, Pierce and Keller stepped up and said they could handled the added responsibilities without another coach.
“It was probably more emotional for some of us, but you just move on,” Gusev said. “The programs needed to move on as well and … we had to adjust right away.”
It didn’t take long for everyone to get back “in the groove,” he added. Pierce continued to serve as head coach and Keller as his assistant and junior coach.
Last Friday, Keller drove 300 miles southeast to Madison to test about 10 juniors at a weekend camp at CXC’s administrative headquarters. The group meets about once a month in various places, holding camps with other Midwest clubs, like Loppet Nordic Racing (LNR), May through December, Keller said.
He also helps host monthly CXC master’s camps, and while he’s not scheduled for every single one, he led a recent camp under Pierce’s guidance earlier this month.
“I made Andy run over half the sessions, and I watched him and helped him a little bit,” Pierce said. Then he told him and the rest of CXC about his decision to leave.
“I saw it coming,” Keller reflected. “Bill did talk to me as he found out more about the new position he was taking.”
In Cable, where Keller lives in a condo on the Telemark property, he spent the summer working with six athletes in CXC’s new college summer residency program, which Pierce initiated.
“That overlapped with what you would call our team now, more of a marathon team,” Keller said of his previous and current responsibilities, coaching juniors and now seniors as well. “The athletes that we’ll have competing on the SuperTour is relatively small.”
Those skiers include two postgrads from LNR — Scott Harrison and Sam Boardman — who plan to live and train full time in Cable this fall and winter. Their main races include western SuperTours, U.S. nationals, and the Midwest Junior National qualifiers .
“We don’t see this team as full of stars, but we want to have a team open to athletes of that level. … It’s just like having a child: at some point you need to let them go and see if they can stand on their feet.” — CXC Executive Director Yuriy Gusev
With an overall emphasis on regional competitions, CXC is looking to assemble the best skiers in the Midwest.
The Old: What happened to last season’s CXC Team?
Not returning: Karl Nygren, Eric Wolcott, Dmitriy Ozerski (was flying back-and-forth from Russia for races)
With a single returner from last year’s CXC Team (college skier Tom Bye), Keller explained what happened:
“When Igor [Badamshin] took over there was little bit of communication issues … a little bit of discontent,” he said. Athletes like Karl Nygren, who might have had as many as five coaching changes in seven years, ultimately decided to leave the program.
“If there’s anything the program needs is some stability,” Keller said.
“As the coach now, I’d love to build the program back up to how it was when I interned,” he said, referencing past CXC standouts like Jessie Diggins, Caitlin Gregg, Brian Gregg, and Jennie Bender. “…That was the year they won the NNF Cup so that’s the level I’d like to bring it back to.”
One of Gusev’s priorities is hiring another coach focused on sport development to further connect CXC with grassroots organizations and schools throughout the central U.S. Looking at the big picture, it’s about promoting the sport and coaching development. In the long run, CXC is hoping that will translate into athlete retention.
“Regardless whether the athletes come to us directly or not … it’s a matter of whether we have consistent, easy to follow progressions, like soccer does or swimming does,” Gusev said of two sports he considers domestic successes in the U.S. “[Those sports outline the] steps to high school, college and beyond, which doesn’t exist really in cross-country skiing. We have all the pieces in place, and we can communicate that to parents.”
For Keller, his goal is to help grow the base and competitive nature of skiers in the Midwest, which includes Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.
“It’s where I grew up,” he said. “[We’re] trying to make the Midwest more of a ski powerhouse, and that’s definitely happening. We’re developing athletes, but we’re having a hard time getting them to stay around.”
He counted eight skiers in elite programs outside their region, including Jessie Diggins (SMST2), Anne Hart (SMST2), Ben Saxton (SMST2), Gordon Vermeer (Craftsbury Green Racing Project), and Rosie Frankowski (Alaska Pacific University).
“It seems like everybody wants to go somewhere else and I’ve got to figure out why,” Keller said. “I think the level of support CXC gives is among the best … It’s just we’re not in the mountains and we don’t have a glacier to [train on]…
“The Midwest might not be the most sexy training site as a Sun Valley or something like that,” he continued. “… [But] it’s not that we’re not producing the athletes.”
“It seems like everybody wants to go somewhere else and I’ve got to figure out why. I think the level of support CXC gives is among the best … It’s just we’re not in the mountains and we don’t have a glacier to [train on]…” — Keller
In terms of coaching styles, Keller said he gained a lot from working with Cork, Kaeding, Pierce, and Badamshin.
Coach Igor Badamshin having some fun on a few patches of snow. Photo is titled “Snowflakes, ice cream and Igor,” by former CXC Team elite coach Bill Pierce. Badamshin was the CXC program head coach until his unexpected death in January 2014. (Photo: cxcnewsfeed.wordpress.com)
“I’d hope I’d be maybe as analytical [as Cork],” he said. “I’m hoping I can be half as enthusiastic and motivating as Igor … I try to pull from all those guys and find out what works for myself and what doesn’t fit my personality. I would say I’m relatively soft-spoken and sometimes it’s a little bit harder for me to put myself out there. I hope I’ve gotten better at that.”
When it comes to managing athletes, Pierce will continue to write training plans for those that started with him at the beginning of the season, including Cory Ellertson, Chris Pappathopoulos, Andrew Brown, and Scott Johanik.
Keller said he’ll take on those that joined the team more recently and will be in Cable the next several months: the two postgrads and guest skier Leandro Lutz from Brazil, who plans to travel to Europe to try to qualify for 2015 World Championships.
As for coaching and waxing for 18 or so skiers throughout the season, Keller said that working alongside other Midwest clubs at races, especially at main events like U.S. nationals, should help. And not all the athletes will compete at the same events, given their varied focuses — from marathons to junior-qualifying races.
At the same time, Keller said he’s looking forward to having an assistant or some kind of helper in the future. Gusev said the new hire would largely help with junior camps.
In the last month since Pierce’s decision, he said he’d been working with Keller on the transition and will continue to offer assistance beyond his final day at the end of September.
CXC Team’s fall/winter crew during a recent workout in Cable, with postgrads Scott Harrison and Sam Boardman, and guest skier Leandro Lutz from Brazil, who will be joining the team for the next couple months. (Photo: CXC Skiing/Facebook)
“I’ve basically given [Keller] my daily responsibilities,” Pierce said earlier this month. That included even the little stuff, like “teaching him how to smooth out a trail and pick rocks and seeds.”
“There’s definitely a lot to catch up on as far as ski selection and things like that,” Keller observed. “Working with Rossignol, getting in contact with those guys, getting up to speed with things Bill might’ve taken care of as far as a team aspect and getting [ready] to compete.”
He’s also tasked with attracting sponsors through top results in Midwest marathons.
“We’ll do fine with that,” he said of his mostly marathon-focused team. “Our postgrads have goals of trying to make World Juniors … definitely a big one is qualifying for Junior Nationals and trying to make top-20 [there]. The goals for the marathon team is being on the podium or top 10 … that should be no problem.”
He’d also like to bring the CXC Team back to an “elite, elite” team, he said, by recruiting recent graduates.
CXC Para Nordic Team member Steve Baskis training with U.S. Paralympics Nordic Program in the ski tunnel in Torsby, Sweden, earlier this month. (Photo: CXC Skiing/Facebook)
According to Gusev and CXC’s mission statement, the 2,000-member organization has four straightforward goals: to build its base, promote the sport, achieve competitive success, and create partnerships through collaborations. The way he sees it, member athletes are part of that as well.
“[The CXC Team] athletes are in a community to be motivation to adult athletes at clinics, to be role models and whatever else comes with it,” Gusev said. “With competitive excellence, we hope to get them to the level [of someone like Garrott Kuzzy or Tad Elliott, who made the U.S. Ski Team]. We hope the athletes that come through our program will eventually contribute to international success…”
Emerging Adaptive Team
CXC is also focused on building its adaptive program under coach Andrew Poffenberger, another Minnesota native who skied as a junior and studied health fitness at Gustavus Adolphus College in St. Peter, Minn.
Augusto “Goose” Perez (sit-skier, cancer survivor, 2014 Paralympian)
John Oman (standing athlete, 2014 Paralympian)
“Emerging Talent” Program:
“People who have tried nordic skiing on several occasions and show promise, interest in competition, and commitment to the sport,” Poffenberger wrote. “This is an area where I am looking to grow in the next few months as people turn their attention from fall sports to winter.”
Junior Para Development: Focused on youth development and coaches interested in instructing adaptive skiers in high schools. “Our annual coaches clinic and certification will include a few sessions on adaptive nordic skiing for those interested this year,” he wrote.
This year, the CXC Para Team has expanded to include five elite athletes, four of which went to the 2014 Sochi Paralympics: Aaron Pike, Travis Dodson, Augusto “Goose” Perez, and John Oman. Its fifth member, Steve Baskis, a blind athlete and veteran, recently joined the U.S. Paralympics Nordic Team at an on-snow camp in Sweden.
Poffenberger also works with three “emerging talent” adaptive skiers — those “who have tried nordic skiing on several occasions and show promise, interest in competition, and commitment to the sport,” he explained in an email.
In addition, he coaches about four or five junior-development skiers, athletes that “can sit ski for 10 to 15 k in a session,” Gusev said. “Andrew’s done an amazing job with them.”
“Ideally we would like to mirror the development structure of able-bodied skiing,” Poffenberger explained. “Possibly the most important component of that structure is youth development. If we expect to be competitive at the highest level, we need to start developing young athletes.”
Among their efforts: CXC has submitted a proposal to include adaptive nordic at the Wisconsin state meet.
“We are also seeking out coaches who are willing and able to coach adaptive nordic skiing at the high school level,” he added.
Last week, Poffenberger attended a conference with The United States Association of Blind Athletes at the Olympic Training Center in Colorado Springs.
“I love working with these athletes because they have perspective of the entire picture, and don’t let small things stand in their way,” he said, now in his second season with the team.
“I hope we can keep having more and more individuals like [Poffenberger and Keller] that get involved with a sport as a profession,” Gusev said. “They understand the way athletes move from one stage to another stage and it’s easier for them to communicate with athletes at the younger level what expectations are. That’s really the goal.”
Victoria Padial Hernandez rollerskis in her native Spain while wearing there Out There training kit. Padial was the first member of the Out There Biathlon and Nordic Team, and in 2014 won silver in both the sprint and the pursuit at Open European Championships, becoming the first Spanish athlete to ever medal at the event. The Team now has seven members and aims to support its athletes through a family-like environment. (Photo: Out There/Facebook)
Spain. New Zealand. Hungary. Lithuania. Brazil. The U.K. The Netherlands. The U.S.
At first glance these countries have very little in common when it comes to skiing. In fact, it’s rare to hear of high performing World Cup athletes from many of these nations, let alone a team that boasts members from all eight of these counties.
Despite the lack of apparent ties, one small-town ski shop in Wisconsin is joining forces with nordic athletes from each country in order to help grow the sport and in the process they’re building a family.
It all started roughly seven years ago when Kristen and Bjørn Hanson were attempting to bring a ski shop to Rice Lake, a small town in northern Wisconsin with less than 9,000 residents.
Bjørn, who is the U.S. board member for the World Loppet Skiers Association, knew there was a demand in the community but everyone he approached dismissed the idea, saying that nearby Hayward would be a more suitable location.
One of the logos for the Out There Biathlon and Nordic Team. in the 2014/2015 season the team boasts eight athletes from eight different countries. (Photo: Out There/Facebook)
It wasn’t until their long-time friend and Fischer/Swix representative for the Midwest, John Theis, suggested that Hanson open the shop himself that the Rice Lake shop came into fruition.
The move made sense. Hanson had a long history with cross country skiing. He was an avid cross country skier and had a strong Norwegian heritage with many family members still in the Scandinavian country.
“It wasn’t an option,” said Hanson about his introduction to skiing in a phone interview. “You were born and then you had skis slapped on your feet a couple years later. The rest was history.”
Not only did a background in cross country skiing qualify the Wisconsinite to open a ski shop, he also had extensive experience in retail. To this day, Hanson runs a paint and decorating business in Rice Lake that is the anchor store of the town’s main street. Situated in a 1904 Victorian, the family business has been a facet of the town for 38 years.
Hanson and his wife realized that with such a large facility, there was room for more than just paint. After rearranging the store, the couple utilized two rooms in the house in what would be called Out There.
Today, Out There has become a fully outfitted ski shop and has grown from two rooms to encompass the entire basement, four rooms on the main floor, and a strength facility in the warehouse behind the shop.
That’s not the only way Out There has grown. After the Hansons’ son became interested in Biathlon, Hanson turned to a graphic designer to create a biathlon logo for the store. The task was only a whim at the time, but when Hanson realized the O in Out could be used as a biathlon target, he became excited about the possibilities.
Out There athlete, Sarah Murphy of New Zealand, practicing her shot in 2013. (Photo: Out There/Facebook)
Soon after the creation of the new logo, Hanson was contacted by a British representative who said he had a Spanish biathlete, Victoria Hernandez, who was interested in expanding her image. Open to the idea of partnering with an athlete or two, Hanson and Hernandez discussed how the shop could best support an athlete from a non-traditional nordic nation.
The shop agreed to sponsor Hernandez, and as word spread of how Out There was supporting those on the fringe of nordic sports, more and more athletes got in touch with the store.
“There’s been this snowball effect and we are continuing to grow,” Hanson said of the Out There Biathlon and Nordic Team. “We are getting emails about once a month from either an athlete or coach who is asking about us. We take each situation and see if it is a good fit for what we are doing.”
Represented by the biathlon logo that was originally created on a whim, the Out There Biathlon and Nordic Team has grown to a fully fledged team. In the 2014/2015 season Out There will be sponsoring eight athletes from eight nations, all of whom are biathletes and one who is also a cross country ski racer.
Out There makes an attractive sponsor for several reasons that have very little to do with financial gain.
Bjørn and Kristin work with each athlete individually to tailor a sponsorship that fits their needs. That could mean financial support, subsidized gear, or getting them in contact with other potential sponsors.
“We’re this extended family that is championing what they want to do. We try not to do it from a business standpoint, but from a family standpoint.”
For biathlete Katrina Howe, Out There’s first American athlete, the Hansons have crafted a unique plan in which the skier sells homemade knit hats and earrings through the shop and it’s website. Out There has also helped her set up her own Facebook page to promote the hats, which she calls Foxy Toppers.
Out There collects no income from any of her products, and sends her the full profits via PayPal once a sale is made.
“Some people would mark it up and try to make a cut on it, but we’re just trying to promote it and make more money for the athletes,“ Hanson said.
Out There also attempts to ensure its athletes have a plan for the future, whether or not that includes skiing.
“Some day you have so become a person. Maybe that’s is coaching, or a wax tech, or selling who knows what,” Hanson said. “That is something that you have to think about as you progress in your professional athletic life. I think a lot of athletes haven’t thought about that so we’re trying to assist them by laying the foundation for them to get into the things that can allow them to help build the sport in ten years. “
At the end of the day, Out There is all about growing nordic skiing by creating a strong support system for fringe athletes.
“The more we grow the sport the more potential business there is for everyone. If we don’t grow the sport it is too small,” explained Hanson. “When you look at the globe and realize that the client base comes from north of the 45th parallel, you realize you don’t have billions of potential customers.”
Perhaps the most important aspect of an Out There sponsorship is its inclusion into a tight-knit community. In order to ensure the sport continues to grow, Out There aims to build a family environment for its racers that can support them regardless of whether they are from Hungary or Brazil.
“We’re this extended family that is championing what they want to do,” Hanson said. “We try not to do it from a business standpoint, but from a family standpoint.”
Leandro Lutz is a member of the Out There Biathlon and Nordic Team. A native of Brazil, Lutz often jokes that there aren’t many people rollerskiing in his country. Lutz will travel to the U.S. in July to train with Out There before he heads to Europe in the fall in the hopes of attending the 2015 World Championships in Falun, Sweden. (Photo: Out There/Facebook)
This family orientation means that the Hansons will regularly host athletes in their home. Last year Sarah Murphy, a biathlete from New Zealand, spent several weeks with them while she was racing in the 2014 Berkie. Another athlete, Leandro Lutz, will travel from his native Brazil to Rice Lake in July so that he can train in Wisconsin with Out There before he heads to Europe in the fall. This year he hopes to qualify for the 2015 World Championships in Falun, Sweden.
Hanson also described some other nontraditional support that the team gives its athletes. He said that he’s received many emails asking advice for personal issues. Recently an Out There teammate asked for guidance regarding his girlfriend. Hanson was more than happy to help.
Hanson explained that many people are initially perplexed by Out There’s model, but that eventually the team’s intimate nature makes sense.
When Out There first started its relationship with Murphy, one of the team’s first athletes, the New Zealand biathlete was very skeptical of the program.
“When she first contacted us she said she was very leery but thought that she would extend a hand and contact us,” said Hanson. “The first couple times we talked she thought it was too bizarre. Why would someone want to do this when there is no initial financial gain or little face-to-face contact? Then she realized that we were trying to do this in order to grow the sport.”
“Sarah Murphy always jokes ‘Bjorn and Kris decided to open a ski shop. Rule number one: change the world. Rule number two: sell some ski stuff.’”
When asked about the future of the Out There team, Hanson said that he and his wife don’t have any concrete plans.
“I don’t like to set too many plans because you miss opportunities because you are settling with one plan,” he said.
The Hansons plan to talk with their athletes and see what they think is best for the direction of the Out There shop and team. Regardless of future expansion or developments, the small Wisconsin shop will continue to support its team in an manner that helps grow the sport of skiing.
Highlighted by a joke from Murphy, Hanson sums up his shop and its future direction in one sentence.
“Sarah Murphy always jokes: ‘Bjorn and Kris decided to open a ski shop. Rule number one: change the world. Rule number two: sell some ski stuff.’”