Tag: mountainFLOW

  • MountainFLOW Fluoro Takeback Program: Giving skiers the option to safely dispose of fluoro waxes from anywhere

    MountainFLOW Fluoro Takeback Program: Giving skiers the option to safely dispose of fluoro waxes from anywhere

    The ski community has known there’s a problem for awhile now. Fluorinated waxes, whose extreme hydrophobic properties make them ideal for fast skis, also are by that same property impossible to break down in the environment, allowing them to permeate through the soil into water supplies. The compounds are also known carcinogens, and frequent exposure to these compounds, particularly when heating and inhaling the fumes of waxes in which they are contained, is linked to a myriad of cancers.

    That vice has outweighed their virtue, and now, perfluorinated waxes are inching ever so slightly toward taboo in the ski world. That story has been one which FasterSkier has tracked for years, but up until now, there have been insufficient resources on the safe disposal of these waxes, as well as a lack of available options to facilitate skiers safely getting rid of what they have accumulated in their boxes.

    MountainFLOW Eco Wax launches a fluoro takeback program May 1 – 31, 2022, allowing skiers to mail in their stash of harmful fluoros for safe disposal. (Photo: MountainFLOW.com)

    That’s when Peter Arlein, the CEO and founder of MountainFLOW Eco Wax, had an idea. “When the FIS started talking about prohibiting fluoros two or three years ago, I visited ski shops and realized they were using the stock of fluoros they couldn’t sell on their rental fleets. I thought that was missing the point – we need something that’s going to take fluoros out of the snow, not just the market. We’re a plant-based wax company, maybe there’s a program we could design where we could take back that fluoro wax from them, and replace it.”

    For Arlein, whose company was in the process of pioneering high performance biodegradable alternatives to fluoros, the idea was one that he knew was necessary for the ski world, but also one they wouldn’t have the capacity to institute without willing partners.

    Then in 2021, a representative from the state of Colorado’s Outdoor Recreation Industry Office reached out wondering if he would have any ideas for that year’s Wright Collegiate Challenge. The Wright pairs undergraduate and graduate business students across Colorado with partnering outdoor recreation companies to help pioneer new initiatives and niches. Arlein’s idea of a takeback fluoro program seemed tailor-made. “The students at Western [Colorado University] and [Colorado] Mesa came around and not only did they have the bandwidth to get [this] off the ground, but also to bring their ideas as skiers and students too.”

    MountainFLOW Eco Wax has created a biodegradable plant-based line of race waxes, allowing skiers to have fast race skis without the harmful environmental impacts of petroleum based products. (Photo: mountainFLOW)

    The result, a full-fledged MountainFLOW, is set to launch its first wave of a fluoro take back program May 1st – 31st.

    The overall mechanism of the program is fairly simple: skiers donate their wax, and in return get a discount from MountainFLOW on their waxes.

    Skiers have the option to donate wax either by mail, sending the wax directly to MountainFLOW’s headquarters in Carbondale, CO, or by dropping off their wax at three retail partners in Colorado; Evo (Denver), Salida Mountain Sports (Salida), or Powder7 (Golden).

    MountainFLOW and the team of Wright students will take it from there. The process on the disposal part is, like all things on fluoros, still evolving. Leyla Ericson, an Outdoor Recreation MBA at Western Colorado said in a call with FasterSkier that “there’s only provisional guidance from the EPA right now on PFAs (the environmentally harmful class of chemicals that fluorocarbons belong to) disposal. From our understanding, they’re hoping to finalize those guidelines by summer of 2023, and so if we launch now we can hopefully scale and build a program that’s fully able to quickly process wax when there is a firm procedure for getting rid of these [waxes].”

    MountainFLOW’s launch of their take-back program now also coincides with the end of the last ski season where fluoros could be used in races in the US. With the US Ski and Snowboard instituting a ban after the Olympic qualifiers back in January, programs that were hanging on to their fluoro boxes for when the SuperTour came to town now have an opportune window to look for what’s next in the waxing world. That’s a reality that Arlein says will only continue to encompass more and more organizations, especially, as he says “when the FIS inevitably will put a full ban into place.”

    Kevin Bolger races a freestyle sprint qualifier in late February, 2022. (Photo: NordicFocus)

    With the timing factor for both ski-world and government policy coming together, Ericson said that the Wright challenge students wanted to take the step that many in the wax industry were tip-toeing around with fluoros:

    “We got to a point where we said, well someone has to launch this type of program. The idea has been around for a while, but either because people don’t understand the pressing need or because it wasn’t readily available, there’s been no movement on actually making it happen.”

    And while the program’s on-the-ground footprint will initially be limited to Colorado, the MountainFLOW team is hopeful it can rapidly expand the buy-back program, with Arlein saying “people all over can mail in right now, and then we’re for sure looking to open up disposal sites with more partners…A good example is this year we were at the Birkie expo (read our story on MoutainFlow’s trip to the Birkie here) and talking to their sustainability people, and they were like, you should come next year and have this be a site. It was pretty remarkable too, we were at the expo and the number one question we got from people was ‘How do I get rid of my fluoro waxes?’”

    With enough investment and the right partners, Arlein is hopeful that “we can get all of the fluorinated waxes off retail shelves, and hopefully, off nearly all wax benches too.”

    It’s a goal that requires creativity, cross-industry collaboration, and above all, action. With that coming in equal parts from MountainFLOW and the Wright students, the tip-toeing around the fluoro issue is being stamped over by decisive steps towards action.

    Action that you, me, clubs and teams can all participate in – starting here.

    Note: Skiers wishing to mail in wax to MountainFLOW can send their waxes to 201 Main St., Suite 303, Carbondale, CO 81623. You can also donate to support the MountainFLOW program as it grows and expands here.

  • The mountainFLOW Eco Wax team takes on the Birkie: Part 2

    The mountainFLOW Eco Wax team takes on the Birkie: Part 2

    Sadie Maubet Bjornsen takes fifth at the 2022 American Birkie. (Photo: ©2022 American Birkebeiner Ski Foundation)

    Just over a month ago, the American cross country ski community descended upon the small town of Hayward, Wisconsin. Skies were clear, the snow was cold and firm, and lycra was everywhere. But one set of race suits stood out, both because of the noteworthy athletes wearing them and for their bold neon colors. It was the MountainFLOW Eco Wax race team of Simi and Sophie Hamilton, Sylvan Ellefson, Sadie Maubet Bjornsen, Erik Bjornsen, Matt Gelso, and Liz Stephen. 

    While most reading FasterSkier will recognize these names without introduction, this is a “band” of retirees who have each, at minimum, raced on the World Cup. Five are Olympians, and one has a collection of top-10 results in World Championship and Olympic sprint results. In short, they’re good skiers who also happen to be good friends. 

    Racing the Birkie wasn’t about stacking a fast team; leading into the event, mountainFLOW founder Peter Arlein said it would be “super fun, and maybe not super serious.” As the photos suggest, a lot of fun was had, but some fast racing – on skis waxed with mountainFLOW products – happened too.

    The mountainFLOW eco wax team was “all business” at the Birkie. (Courtesy photo)

    “A trip down memory lane,” wrote Erik Bjornsen after the race. “Super fun to get a crew together and pretend to be athletes again. We are all at different fitness levels, one thing in common though: far from our best. It was fun to try and forget that for a weekend, and go live the athlete lifestyle. It’s been a busy winter in the retail industry, so it was nice to have a little break from work and hang out with friends. No beers were consumed… nothing but business at the mountainFlow house.”

    (Side note: they may have been spotted at the Moccasin Bar post race.)

    Erik Bjornsen crosses the line in 9th at the 2022 American Birkie. (Photo: ©2022 American Birkebeiner Ski Foundation)

    As he alluded, there was a range of fitness levels and race objectives, but the prominent theme seemed to be that becoming some of the best American cross country skiers of their generation correlates strongly with good technique and a high level of residual fitness.

    Taking the top result was Sadie Maubet-Bjornsen, who finished fifth in the women’s race, just over two minutes behind winner Alayna Sonnesyn. Erik Bjornsen was the top male racer in 9th (+2:59.05), with Simi Hamilton finishing roughly four minutes behind in 16th. The remaining skiers finished in pairs, with Sylvan Ellefson crossing with Matt Gelso in 121st in the men’s division, and Sophie Hamilton finishing alongside Liz Stephen in 123rd and 124th.

    “It was amazing to get the band back together!” wrote Maubet-Bjornsen. “My husband’s family is from Hayward, so after visiting them this summer, we were already committed to doing the Birkie simply to be considered valid members of the Berrard family. When Simi mentioned he was forming a fun team with some of my favorite previous teammates, I was all in. Having jumped full force into this new life, preparing for a 50k couldn’t have been more different than it would have looked in the past. My new way of exercising is waking up at 5:30AM, and hitting the ski trails from my doorstep from 6-7AM. 

    Sadie Maubet Bjornsen takes fifth at the 2022 American Birkie. (Photo: ©2022 American Birkebeiner Ski Foundation)

    “Two weeks [before the race], I called in Rosie Brennan to give me some last minute interval workouts to train my brain to accept physical pain again. Four interval sessions later, I showed up and joined the dance. It was pretty fun to ski with the girls, and just witness the gift of fitness that comes out of all those years of hard work. As the top ladies skied away about 35 k in, I no longer could fake the fitness anymore, but still enjoyed every second of skiing it home.”

    Adding to the message that more so than lingering fitness, these athletes have maintained a love of the sport and the friendships made through their time immersed in it, Maubet-Bjornsen continued, “I look forward to many more years ahead of joining various classic American races throughout the country that I never had the chance to participate in [while racing on the World Cup]. I feel lucky that my ‘band’ and family that I created in the past ten years is just as excited to jump into a 50 k race, despite the fact we are no longer the pro athletes we were before.” 

    Sylvan Ellefson in the wild, wearing his neon mountainFLOW race suit. (Courtesy photo)

    “For me, cross country ski racing transcends so much more than competition,” wrote Ellefson post-race. “I’ve formed my family and life around the experiences I’ve had and the friends I’ve made along the way. To me the Birkebeiner is an event that encapsulates this cross country ski culture in the US. The people racing at the Birkebeiner are truly the backbone of the ski community and I think for them to see former World Cup and Olympic level skiers helps affirm that in the US, this sport is one giant family.” 

    The mountainFLOW Eco Wax team carboloads for the Birkie. (Courtesy photo)

    Commenting on the mountainFLOW products and ethos, Ellefson added, “Our waxes were fantastic and I’ve loved using something other than what we’ve been accustomed to using for so long. I’ve tested a couple out now and they truly are not just a great wax, but also a great brand. Getting to spend time with Peter and Brian showed me the culture mountainFlow is trying to create in a space in the industry that is much needed.” 

    Matt Gelso prepares his skis with mountainFLOW cold wax at the 2022 American Birkie. (Courtesy photo)

    More to come, as the coach of non-affiliated French athlete Celine Chopard-Lallier, who took sixth in the women’s race, shares his review of mountainFLOW products, on which Chopard-Lallier also raced at the Birkie. Note that this content is not sponsored by mountainFLOW.