Partner with FasterSkier · 2026–2027 Season
Reach the most engaged audience in endurance sport.
For over 20 years, FasterSkier has been the trusted home of cross-country skiing news, storytelling, and community. Now the sport is having its American breakthrough — and there’s no better place to reach the people driving it.
180K+monthly unique visitors during the 2026 Olympics
3.5M+page views a year across the platform
60%+of readers on mobile
20+years as the sport’s publication of record
The Moment
Cross-country skiing in America is having its breakthrough.
This isn’t a slow build anymore. World Cup racing has returned to U.S. soil for the first time in a generation, and it’s drawing crowds — and national broadcast attention — that the sport hasn’t seen here before.
180K+monthly unique visitors to FasterSkier during the 2026 Olympics — up roughly 50% from the last Olympic cycle.
40,000fans in Minneapolis for the 2024 World Cup — the first held on U.S. soil in more than 20 years.
35,000fans at the 2026 Lake Placid World Cup Finals, an atmosphere compared to Europe’s biggest ski festivals.
NBCcarried the Lake Placid sprint finals to a national audience — mainstream visibility for a sport on the rise.
Milan-Cortina 2026 → French Alps 2030 → Salt Lake City 2034Three straight Winter Olympic cycles will keep the sport — and its American audience — climbing for the next decade.
Your Audience
An advertiser’s dream demographic.
FasterSkier readers aren’t casual scrollers. They’re active, affluent, and deeply loyal — the kind of audience premium brands work hard to reach and rarely find this concentrated.
Active & outdoor-driven
Year-round participants in skiing, cycling, running, hiking, paddling, and triathlon. Premium gear buyers who invest in equipment and experiences.
Affluent & educated
Upper-middle-class households, ages 25–54. They research their purchases, value quality, and spend on the things that matter to them.
Loyal & engaged
Daily readers — and Voluntary Subscribers who pay to support us. That’s rare proof of the trust our community places in FasterSkier.
Top Markets
Minneapolis·Denver / Boulder·Salt Lake City·Seattle·Boston·New York·Washington D.C.·Anchorage·Burlington·Bend·Bozeman
Calgary·Toronto·Vancouver·London·Oslo·Stockholm
Calgary·Toronto·Vancouver·London·Oslo·Stockholm
Ways to Partner
Built around your goals — not a rate card.
Every brand comes to us with something different in mind. These are the ways partners reach our audience today; we’ll build the mix that fits what you’re trying to do.
01
Display Advertising
Premium, high-viewability placements across every page of FasterSkier.com, where the sport’s most engaged readers spend their time.
- Run-of-site and section-targeted placements
- Homepage takeovers during peak race weeks
- 100% viewable header positioning available
Contact for rates→
02
Podcast Sponsorship
Presenting and mid-roll positions on The Devon Kershaw Show — one of the sport’s most popular podcasts — and the relaunching Nordic Nation.
- Host-read spots that listeners actually trust
- Logo on episode artwork and show pages
- Presenting-sponsor packages available
Contact for rates→
03
Email & Newsletter
Get in front of our most committed readers in the inbox — the audience that opens, clicks, and comes back.
- Newsletter header and in-body placements
- Co-branded sends for the right partner
- Reaches our subscriber core directly
Contact for rates→
04
Custom & Branded Content
Tell your story in our voice, with our editorial credibility behind it — from single features to season-long series.
- Sponsored features and athlete storytelling
- Branded content series and event coverage
- Social amplification across our channels
Contact for rates→
Exclusive · One partner only
Become the FasterSkier Presenting Sponsor
One brand. Total integration across every platform, every page, and every episode — a partnership that doesn’t exist anywhere else in the sport. Available to a single presenting partner per Olympic cycle.
- Logo on every page of FasterSkier.com
- “Presented by” across all platforms
- Presenting sponsor of both podcasts
- Co-branded newsletter header
- Custom branded content series
- First look at all event activations
On the Mic
Two podcasts. One devoted audience.
Audio is where our community goes deep — hours a week with hosts they trust. That trust extends to the brands who show up alongside them.
Flagship · Live
The Devon Kershaw Show
Our flagship podcast, hosted by Olympian and World Cup veteran Devon Kershaw — candid, expert, and one of the most popular shows in cross-country skiing. Presenting and spot sponsorships available now.
Relaunching · 2026
Nordic Nation
A FasterSkier staple returning in the 2026 season. Founding-sponsor positions are open for partners who want in on the ground floor of the relaunch.
Why It Works
Our readers pay to keep us going.
FasterSkier is funded in part by Voluntary Subscribers — readers who choose to pay even though they don’t have to, simply because they value what we do.
There’s no stronger signal of audience trust. When you partner with FasterSkier, that’s the credibility your brand gets to stand beside.
“The kind of in-depth reporting our readers expect” — built on relationships, on the ground, at the biggest events in the sport.
20+ years as the English-speaking world’s publication of record for cross-country skiing.
~50% growth in monthly audience over the last Olympic cycle — and climbing.
North America & Europe — a genuinely international, hard-to-reach endurance audience.
Trusted alongside the sport’s biggest brands — Fischer, Rossignol, Salomon, Swix, Atomic, and more.
Let’s build something together.
Tell us a little about your brand and what you’re hoping to do. We’ll come back with ideas — and a partnership built around your goals.
Thanks — your message is on its way. We’ll be in touch shortly.